Purina Pro Plan

Purina Pro Plan Dog & Cat Food in the UAE

Purina Pro Plan is the brand vets tend to name when asked what they feed their own animals. It is developed by a team of more than 500 nutritionists, veterinarians and behaviourists, and much of what appears in the range started as published research rather than a marketing idea.

The Pets Club stocks Pro Plan across the UAE — dry and wet food for dogs and cats at every life stage and size, plus the probiotic and hydration supplements.

The Three Things Pro Plan Does That Others Do Not

LiveClear — Cat Food That Reduces the Allergen

This is the most genuinely novel product in pet food, and it is worth understanding properly.

People are not allergic to cat hair. They react to Fel d 1, a protein cats produce in their saliva and spread onto their coat when grooming. Every cat makes it, including hairless breeds, which is why brushing and cleaning help so little.

LiveClear takes a different approach: a specific egg protein in the kibble binds to Fel d 1 in the cat's mouth and neutralises it before grooming spreads it around. Purina's published work reports an average 47% reduction in allergen on the coat from the third week of feeding.

Be clear about what that is and is not. It reduces allergen; it does not cure an allergy, and it is not a substitute for medical advice. But for a household where someone reacts mildly to the cat, it can be the difference between coping and rehoming.

FortiFlora and Calming Care — Probiotics With Evidence Behind Them

Most pet probiotics are sold on general claims. These two are strain-specific.

FortiFlora is the probiotic most commonly dispensed by vets for loose stools and digestive upset — after antibiotics, during a diet change, or through a stressful period like boarding or moving.

Calming Care uses a different strain studied specifically for anxious behaviour. Dogs and cats showing anxious behaviours — pacing, hiding, jumping at noise — were reported to display them less after daily feeding. The gut-brain axis is real, and this is one of the few pet products actually built on it.

Size-Specific and Life-Stage Formulas

A chihuahua and a great dane are the same species with almost nothing else in common nutritionally. Small breeds have fast metabolisms and tiny stomachs and need energy-dense food in small kibble. Large breeds grow for up to two years, and growing them too fast damages developing joints, so large-breed puppy food is deliberately controlled in calcium and energy.

Pro Plan splits its range accordingly: Small & Mini, Medium, Large Athletic and Large Robust — the last two distinguishing lean, muscular builds from heavier-framed dogs.

The Dog Range

• Puppy Healthy Start — with colostrum, in small, medium, large athletic and large robust formats
• Adult — chicken, salmon and lamb recipes by size
• Sensitive Digestion (lamb) and Sensitive Skin (salmon) — for dogs that react to the everyday proteins
• Age Defence — for senior dogs
• Performance OptiPower — high energy for working dogs
• Light Sterilised — for neutered dogs prone to weight gain
• Wet food — entrées in gravy for small breeds and puppies
• Veterinary Diets — NC Neurocare and JM Joint Mobility

The Cat Range

• Kitten Healthy Start — dry and mousse
• Sterilised — the largest part of the range, and rightly so: neutering drops a cat's energy needs by roughly a quarter while appetite often stays the same
• Delicate Digestion — for cats with sensitive stomachs
• Derma Care — salmon, for skin and coat
• Renal Plus — kidney support, the most common chronic condition in older cats
• Vital Functions and Senior 7+ — for ageing cats
• LiveClear — allergen-reducing, in kitten and sterilised adult
• Wet food — gravy, terrine and mousse in 10, 24 and 26 pouch packs

Why Wet Food Matters for Cats

Worth saying plainly. Cats descend from desert animals and have a weak thirst drive — they evolved to take most of their water from prey, which is around 70% water. A cat fed only dry food does not drink enough to make up the difference and lives in mild chronic dehydration.

Over years that is a recognised risk factor for the urinary and kidney disease that sends so many cats to the vet. Even swapping one meal a day to wet food makes a measurable difference.

Changing Foods

Move across gradually over 7 to 10 days, mixing an increasing proportion of the new food into the old. Cats especially resist sudden change, and a cat that stops eating entirely for more than a day or two is at real risk of hepatic lipidosis — so never force a switch by simply removing the old food.

Delivery Across the UAE

The Pets Club delivers Purina Pro Plan across Dubai, Abu Dhabi, Sharjah and the rest of the Emirates.